Set up your shop page

Your shop page is the one link you share everywhere. The Storefront tab in your dashboard controls all of it, split into five smaller tabs so nothing is buried.

The five tabs

Your shop holds your name, your town, your welcome words, your logo, and your photo — plus your look (the theme) and the page layout, which decides which sections appear and in what order. Empty sections never show, so you cannot end up with a bare spot. Shops that show a real face and a real town win more orders from strangers.

What's on the page holds the content itself: your gallery photos, your story, reviews, the banner strip, and your pickup and shipping details.

How customers order controls the order form itself. Turn steps on or off to match how you work. If you turn the font and thread choices off, customers describe what they want in a single box instead.

Run a sale holds shop-wide sales and your announcement bar.

Getting found on Google holds the basics that help your page show up in search.

Make it look like you

Pick a theme, or let the setup helper suggest one from how you describe your shop. The Match my logo's color button pulls your logo's main color into the page. The theme carries your colors and type through every page a customer sees, including their order form and tracking pages. Add a meet-the-maker photo so customers can see the person making their piece.

The promises your listing pages make

Under the order button on every listing page, Broidry shows two short promises to your buyer. They are switches, not fixed text, and they live under What's on the page, in the box called What your listing pages promise. Check that both are actually true of your shop, because a promise you do not keep is worse than no promise at all.

The first is "Real embroidery, made to order — not printed." Leave it on if everything you sell is stitched. Turn it off if you also sell vinyl or heat-transfer pieces, because then it is not true of your whole shop.

The second is "You approve every detail before it's stitched." Leave it on if you send a proof or confirm the wording before you thread the machine. Turn it off if you stitch straight from the order, so you are not promising a step you do not actually do.

If you also work by hand

In that same box there is a third switch: "I do some of my work by hand." It is off by default, and while it is off, anything Broidry writes for you is checked so it can never describe machine embroidery as hand embroidered or handmade. That check exists to protect you, because calling machine work handmade is the kind of claim that costs a shop its reputation.

If you genuinely do hand embroidery, hand-finishing, or sell handmade pieces alongside your machine work, turn it on. Broidry then stops rewriting those words out of your own copy and keeps your wording as you typed it. It still will not invent a hand-work claim you did not make — turning the switch on only stops the correction, it does not start adding the words for you.